Toyota F1 to promote The Dark Knight, Batmobile to lap Silverstone

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Filed under: Motorsports, Marketing/Advertising, Toyota

Remember the 2006 Monaco Grand Prix? How about a refresher - Fernando Alonso took the checkered flag, but all eyes on the podium weren't focused on the Spanish champion...they were on David Coulthard, who stood on the third step of the podium in a red cape. (Yeah, seriously.) The scarlet accessory was part of a commercial agreement that saw Red Bull Racing promoting Superman Returns. Few expected DC to score that podium finish (it was the first for the new team) but there he stood.
This year, it appears that the Justice League has switched allegiance, as Toyota has announced a similar arrangement to promote the upcoming Batman movie The Dark Knight. No word yet on whether Jarno Trulli (who took third in last week's French Grand Prix) and Timo Glock (last year's GP2 champion) will have to wear black capes if they make it onto the podium, but their racing suits are tipped to feature a Batman theme, as will the cars themselves. But that's not all: during this coming weekend's British Grand Prix, the new Batmobile and Bat-Pod will be on display at Silverstone, and the Batmobile is reportedly scheduled to hit the track this Thursday evening for a run around the circuit alongside the Toyota TF108. We smell a gallery coming up - stay tuned, and villains beware. Press release after the jump.
[Source: Toyota F1]
Continue reading Toyota F1 to promote The Dark Knight, Batmobile to lap Silverstone

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